Delivering on brand promise-from the point of manufacturing to doorstep delivery-means being transparent about the brand and operations. Retailers must understand their best customers and architect an operation that attracts them and establishes a meaningful relationship between them and the brand. Making big, bold investments in retail POS systems means establishing a single view of the customer, inventory, and order so that retailers can deliver the end-to-end experience customers expect.Ĭonnecting, cultivating, and captivating the modern shopper requires new thinking around segmentation, engagement, and establishing trust. Modern Retail POS: Driving Superior Customer Experiences
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